ie6fix
Have fun on www.loswochos.de. This year we rock the Mexikantenstadl! Upload your photo, act as a Mexican and send your video. But be careful: when you can’t keep the beat, your performance gets an awkward twist.
With the „Mexikantenstadl“ 12snap created another viral campaign in the fields of online and mobile for McDonald’s Germany.
ie6fix
Customer: McDonald´s
Project: Los Wochos 2009
Services:
» Concept & Realisation of the entire online and mobile campaign
Target audience: 14–29 years
Countries: Germany and Luxembourg
Year: 2009
Duration: October until November
ie6fix
No snow on German streets? Go to www.huettengaudi.de! Upload your photo, face a virtual opponent and win. For the first time, friends cannot only be challenged via email, but via Facebook, MySpace and your own homepage. The first snowball can be thrown directly at the restaurant: via personalized animation.
ie6fix
Customer: McDonald´s
Project: Hüttengaudi 2009
Services:
» Realisation of the entire online and mobile campaign
Target audience: 14–29 years
Countries: Germany and Luxembourg
Year: 2009
Duration: January until March
ie6fix
Diego Hotriguez got the licence to give „Lektionos“. From now until November at www.loswochos.de, the “Mexican” is telling the inside story of how “el Amor” and
“la Musica” make you as conflagrant as a jalapeno. 12snap is responsible for
video clips, a “Lektiono Telefono” that can be forwarded to friends, PC downloads
and mobile content.
ie6fix
Customer: McDonald´s
Project: Los Wochos 2008
Services:
» Complete realisation of online & mobile activities, incl. concept and mobile content
Target audience: 14-29 years
Countries: Germany and Luxembourg
Year: 2008
Duration: October - November
ie6fix
Upload your picture online, select your move and start plattling! In line with the McDonald’s Hüttengaudi campaign 2008, everyone can create their own Schuhplatt’l video and send it on to friends via email or MMS. With over 3.760.000 page views
and over 500.000 movies generated, Hüttengaudi is the most successful campaign
in 2008 so far!
ie6fix
Customer: McDonald’s
Project: Hüttengaudi 2008
Services:
» Realisation of the entire online & mobile campaign
Target audience: 14–29 years
Countries: Germany and Luxembourg
Year: 2008
Duration: January until March
ie6fix
Register, get a mobile voucher sent to your phone every two weeks and redeem it at the restaurant. Since its launch in July 2007, more than 10.000 participants have used this McDonald’s service. With the first of its kind Mobile Couponing pilot throughout Germany, the brand achieved response rates up to 29%!
ie6fix
Customer: McDonald's
Project: Mobile Couponing
Services:
» Campaign-Layout incl. content
» SMS transfer
» digital scanner solution (with Gavitec AG)
Target audience: 14-29 years
Countries: Germany
Year: 2007/2008
Duration: 7 months
ie6fix
With a Mobile Campaign that took in over 30 innovative Mobile Specials, 12snap made the Winter Olympics in Turin attractive to a younger target audience, too.
ie6fix
Customer: McDonald’s
Project: On-pack promotion for the 2006 Winter Olympics (unique codes on 6.55 million cups)
Services:
» SMS & WIN campaign with code mechanism
» WAP-portal, incl. daily news & Mobile Content
Target audience:
14–29 years old
Countries: Italy
Year: 2006
Duration: 5 weeks
ie6fix
Summer 2006. It’s World Cup time – and everyone wants to be there! 12snap created
a promotion for McDonald’s in which everyone could score just by sending an SMS.
ie6fix
Customer: McDonald’s
Project: Mobile penalty shot promotion – draw for World Cup tickets on scratchcards (14 million in Germany)
Services:
» SMS campaign with code mechanism incl. Mobile Content
Target audience:
14–29 years old
Countries: Germany, UK, Luxemburg
Year: 2006
Duration: 5 weeks
ie6fix
Play 24 hours a day, for a full four weeks! During the McDonald’s promotion for the 2006 FIFA World Cup, all visitors to the company’s restaurants had the chance every hour to win two World Cup tickets with a single shot, just by sending in a code.
ie6fix
Customer: McDonald’s
Project: SMS campaign (unique codes on approx. 15 million wrappers)
Services:
» SMS & WIN campaign with code mechanism
Target audience:
14–29 years old
Countries: UK
Year: 2006
Duration: 1 month
ie6fix
The motto: send in an SMS and pick up your gift! With prizes ranging from Mobile Phone Content to €20,000 worth of pre-paid shopping cards, the campaign achieved a response rate of 25%.
ie6fix
Customer: McDonald’s
Project: On-pack Christmas promotion (unique codes on over 6 million cups)
Services:
» SMS & WIN campaign with code mechanism
» "Everybody is a Winner!" incl. Mobile Content
Target audience:
14–29 years old
Countries: Italy
Year: 2005
Duration: 5 weeks
