mobile loyalty
Building customer loyalty by mobile phone requires a keen sense of closeness and distance. After all, you want to contact your customers using the most personal medium of our time.
A fruitful dialogue between customers and brands is only created by a balanced push and pull relationship.
There are many ways of expanding the customer dialogue or conducting it completely by mobile phone.
Examples:
- Account management
- Collecting and redeeming points
- Mobile entertainment
- Information and news
- Mobile couponing
